# Cookie Policy

Last updated: April 30, 2026

This page lists every cookie and browser-storage mechanism the P95.ai website uses, what each one is for, and how to refuse any of them.

## What we mean by 'cookie'

We use the word "cookie" loosely to cover all client-side storage the site relies on: HTTP cookies, browser localStorage, and the dataLayer pushed to Google Tag Manager.

## Strictly necessary — always on

These run regardless of your consent choice because the site cannot function without them.

- **localStorage ds\_theme** — remembers whether you chose light or dark mode. Does not leave your browser.
- **localStorage ds\_consent** — remembers your decision on this banner so we do not ask again. Does not leave your browser.

## Analytics — only with consent

The cookies below are blocked by Google Consent Mode v2 until you click "Accept all" on the banner. Until then, no analytics data leaves your browser.

- **Google Tag Manager (GTM-M9KDSLP5)** — container that loads the analytics tags below. The container itself sets no cookies until tags fire.
- **Google Analytics 4** (when configured) — sets first- party cookies ( `_ga`, `_ga_*`) used to count unique visitors and measure session duration. Retention defaults to 14 months.

## What we do NOT use

- No advertising or retargeting pixels.
- No social-media share trackers (Facebook Pixel, X / Twitter, LinkedIn Insight, etc.).
- No session-replay or heatmap tools (Hotjar, FullStory, etc.).
- No third-party cookies that follow you across other sites.

## How to refuse or change your mind

- Click **Essential only** on the banner, or click **Accept all** if you change your mind.
- To revoke an earlier "Accept" decision: clear `ds_consent` from your browser's localStorage and reload the page. The banner will reappear with the choice still in your hands.
- You can also use your browser's settings to block all cookies for this site. The site will still load and function; analytics will simply never run.

## Related

See the [Privacy Policy](https://p95.ai/privacy) for the full picture of what data we collect and why.

Sovereign, Agnostic & Human first.

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